20 years ago, you could hire the best marketing agency that money could buy and count on them to give you the results that you wanted without really even communicating it to them. These days, it can be difficult to keep up with the ever-changing business and marketing trends. It pays, literally, to know the emerging trends for the upcoming year in advance, so that you can better determine how and what you want to communicate to your customer. We’re here to help! Take a look at these 5 trends for 2021.
- Content is key.
Gone are the days where you could simply use problem-solution marketing. Your customer wants to have an ongoing conversation with you, whether they realize it or not. The content you put out establishes credibility and trust with your audience, and you should be prioritizing that message over pushing your product. In fact, 90% of B2B marketers agree with that statement.
- Customers are not a “one and done.”
Want free influencers? Keep your current AND past customers happy. The more people you have that are as excited as you are about your brand, the more “free” brand advocates you have. Social Proof is everything in this era of marketing, and high-quality service at all times helps to convert customers into influencers.
- AI is at the frontlines.
Consumers are beginning to use AI more often in the form of things like Google Home, Alexa, Siri, and others. You should always want to mimic consumer behavior. If you are unfamiliar with AI, the best thing that you can do for your business is to make sure that your website has the relevant content that it needs to show up on voice search results. The key is to understand consumer intent and match your content to the intent. For example, if someone is asking about the cost for a certain kind of laptop, they are probably ready to make a purchase. Be sure that your website has the proper terms and long tail keywords to show up in the search results. This longtail keyword generator can help you with these!
- Video content is king.
Video is dominating the digital space – as seen in the increasingly popular app Tik Tok and the new release of Reels on Instagram. These platforms have taken the difficulty out of creating videos that have the ability to reach the masses. 83% of businesses also say that video content provides a positive ROI.
- Social Media isn’t going away.
Did you know the average American has 7 social media accounts? Social media campaigns continue to produce significant results across industries. But which ones to use? You need to determine which platform is going to produce the best results for your business, and what kind of content to use for each. Your content should be separate but equal, meaning you want the same message in different forms in order to optimize your success.
These five trends will not be the only concepts that you should focus on for 2021, but they are core items that can help you start to form a solid plan for your year of marketing. Need a hand? We are always available for strategy calls at no cost to you! Connect with us today.