Marketing Campaign Anecdotes? Not Good Enough Anymore.

For far too long marketers have relied on phrases like “We’ve been pretty busy since our marketing campaign launched. It must be working!” In this day and age, there is no reason to not measure your marketing campaigns. With that being said, it’s intimidating. What are the marketing channels that I should measure? What tools do I use to measure …

2 Decades of Marketing – How We Grew Customer Relationships Then and Now

It’s hard to believe that the year 2000 was 20 years ago. It’s even more difficult to comprehend that marketing as we know it was completely different then. Facebook didn’t exist. Google was only 2 years old. How did we manage to establish relationships with our customers when we still had to press the number 9 four times on our …

6 Reasons Your Facebook Ads Are Failing

Have you ever been really excited about doing Facebook ads for your business? You go to Google and type something like “how do I run crazy good Facebook ads?” You’ll look through the results and click on a blog post, read it, then jaunt on over to Facebook to set up your campaign. As you go through the set up, …

Direct Mail Is Still A Marketing Force

Direct Mail Has a Suprisingly High ROI   There is no doubt that the marketing landscape has changed. 60 years ago, there were only a few ways to reach your potential customers; radio, TV, Print and billboards. Now we have Google AdWords, Google Display Ads, Facebook Ads, Instagram Ads, Reddit Ads, Twitter, TikTok, Direct Mail, Radio, TV, billboards, Bing Ads, …