Why Direct Mail Marketing?
Direct mail marketing uses a mail service to get printed promotional items to a selected audience. This method of marketing has been used as early as 1000 B.C. and has existed in print material since the late 1400’s! It’s no surprise that it is still one of the most effective ways to reach your audience, with 56% of consumers trusting it over any other medium. Mail ads also have the potential of a much higher response rate than email marketing.
Nearly 80% of consumers will read direct mail right away. By designing a piece that creates a sense of urgency, you can generate a quick response to what you are promoting. Almost half of consumers keep printed media for future reference. Instead of trying to catch someone’s eye in a sea of ads on the internet, put a piece of material in their hand that could stay with them for a longer period of time!
Still not convinced? A staggering 76% of consumers surveyed say that they’ve been influenced to buy a product or service based on an advertising postcard or other form of print media.
Don’t miss opportunities by believing misconceptions about direct mail advertising. It’s more personable, memorable, and has a greater response rate than any other marketing avenue. Get in touch with us today to start your campaign!